At LiftDemand (a service of Anton Digital LLC), we consider guarantees for internet marketing to be “smoke and mirrors” designed to distract you.
That may seem shocking but it will make sense in a minute…
The reason is that Google, Bing, Facebook, Yelp, and virtually all other 3rd party online presences are independent companies that make their own rules.
For example, to offer a guarantee for ranking position on Google or Bing suggests some control over the search engines that is unreal. Google and Bing make their own decisions. In fact Google says clearly that all firms offering search engine ranking guarantees should be avoided.
In Google’s Own Words:
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Ask yourself these questions about Guarantees:
- Will the Yellow Pages guarantee a certain call volume?
- Will Newspapers, Radio, or TV guarantee a response from advertising?
- Will any direct mail company guarantee a number of inbound calls from a sent mail piece?
When you think about it, life is filled with uncertainties. We all seek help from trusted advisors but they rarely offer guarantees with their help…
- Do Lawyers guarantee they will win a lawsuit?
- Does a Doctor guarantee that they can cure cancer?
- Will an Accountant guarantee you’ll never be audited by the IRS?
- Do Universities guarantee that all students will graduate with straight A’s?
- Will a Personal Trainer guarantee you’ll have the physique & success of Arnold Schwarzenegger, The Rock, Hugh Jackman, etc?
Of course not! Why? Because in all these examples there is zero ability to control what is uncontrollable. Remember that at LiftDemand we are here to empower you with technology, training, and coaching. We’ll take care of some specific complex details for you, but your success will be determined on how well you follow the steps we outline for you and our coaching along the way.
Rather than an empty guarantee we handle things differently…
We only work on month-to-month contracts. If you are displeased with our services, training, and coaching, simply cancel. We think you’ll agree that’s the most common sense and refreshingly simple approach available! All we ask is that you give us the first 120 days to have a solid impact as some efforts can take time to ramp up.
While we don’t offer a guarantee, we do adhere to the service standards set forward by the International Web Association, of which Anton Digital LLC is a member. This means we strive for excellence in all our work on your behalf.
And to help you succeed, we offer Success Credits that are designed to reward you in your progress. These give you a little something extra to fight for as you endeavor to create digital marketing success for your firm. We believe this is far better than a guarantee because it is a way of investing in your success and a scientifically based manner in creating habits for your organization that are 85% more likely to stick.