Why Are Local Business Marketing Strategies Still a Priority?
Say Positive Reviews Influenced Purchase (Source: MarketingLand)
Budgets Spent Within 50 Mile Radius of Search (Source: DMA)
Locally Targeted Searches Result in Spending (Source: TMP / comScore)
Locally Targeted Searches Have Commercial Focus (Source: Kelsey-Bizrate)
We Help You Accomplish 3 Core Goals in Marketing a Business:
From social media to search results, LiftDemand’s local business marketing services put effort on the three most critical areas of local digital marketing. Drive lead generation & client growth!:
- Hunting (1-to-1 marketing),
- Farming (1-to-many marketing), and
- Gleaning (many-to-1 referral marketing).
We are budget friendly: One of our founding principles is to always offer our clients an exceptional value in internet marketing. In fact, we’ll help you keep an eye on ROI and maximizing your business resources. You’ll understand how to set benchmarks and increase results over time. By leveraging our online marketing training and tech you’ll bank big savings vs. paying a guru.
We help you become self-sufficient. You’ll achieve lasting business success & results through our tech, training, and group coaching. You’ll understand “how to do internet marketing” the right way. You’ll get the most out of our entire local internet marketing services platform. and just in case you grow too fast, we also offer concierge services in case you need the extra marketing help…
LiftDemand’s Core Local Small Business Internet Marketing Services & Features
Want to drive your competitors crazy? Leverage these services to gain an unfair advantage in your local market.
Client Relationships & Reputation
Nurture a 5 Star local business reputation. Monitor local reviews on social media, track employee performance, head off negative reviews.
Google Maps Optimization & SEO
For a small to medium business, being seen at the top of local Google Maps & search is critical. Includes on-page SEO tech + citations via Yext, Moz, Bright Local.
Customized YouTube Video
Positions you as a local market leader in your industry and has social media and local SEO value. Plus, it’s a long-term asset of your small business!
Mobile Responsive Website
Websites that aren’t mobile friendly are being dropped from Google search results pages. It’s Critical for local SEO and reaching decision makers.
Complete Training Courses
Includes the best local internet marketing training. Learn to maximize the benefits of our tech. Grow your small business faster & with ease.
Optional Services to Turbo Charge Your Local Small Business Success
Fast & Secure Managed WordPress
Speed optimized, security hardened. Works on all hosts. Amazon backups, managed updates, 24/7 monitoring, application firewall, & more…
Enhanced Search & Off-site SEO
Top-secret off-page SEO for small business websites. Designed for local marketing and improving positioning in more difficult to rank for search engine results.
A complete strategy for local internet marketing designed to help you maximize your investment. 100% targeted to your profession & local market.
Custom banner ads combine with the latest tracking, retargeting, & optimization tech. Coaching helps you fine-tune & expand local PPC marketing results.
Start connecting with more local clients that want to do business with you! Leverage the best local internet marketing strategies, internet marketing services, and coaching available. You will set your company on a path to lasting local internet marketing success. You’ll believe in your digital marketing efforts & gain better positioning, more traffic, more calls, and more clients.
Need Affordable Help Marketing a Service Business?
Architects & Designers
What’s your specialty & are enough people seeking you to commission projects?
What’s your perfect client profile & how are you attracting more clients?
Are you ready to grow from solopreneur to full scale niche consultancy?
CPA's & Bookkeepers
How are you currently maximizing ROI in your online marketing?
Financial Planners, CFP's
Ready to take your practice up a notch & be positioned as the “go-to” expert?
Fitness Experts & Gyms
Is your digital marketing as fit & strong as you are? Time to bring on a coach?
Commissions being squeezed? Find higher value clients & rise above!
Love what you do but hate having to find more clients to keep you busy?
Exclusive For You!
While you’re a client competitors in your zip code can’t join LiftDemand.
You want more leads & sales. You want to help more people because you know you really are that good. You understand that small business marketing online will help you get ahead… but you’re worried it will be expensive.
Watch the video to discover affordable internet marketing for small business. Then click the button below for a FREE analysis of your local marketing presence.
“LiftDemand exists to offer the best online marketing for small businesses. We curate the best small business marketing strategies & tech. We offer a premier set of solutions, services, courses, & awesome coaching that actually work. Cut through the fog! Create more leads & sales from your online marketing! Join other small business owners and let LiftDemand help you.”
To your Success!
Incorporates the knowledge and tools needed to establish your local online marketing performance baselines. Define key performance indicators (KPI’s) so that you can see where your efforts are creating success. Leverage reporting to take action so you can generate more results. Includes all the reporting tech you’ll need.
Maximizing Client Relationships
Local Optimized Video
Local Search Engine Optimization
Learn the most critical on-page factors that will help you out-rank your competitors. Take charge of your destiny on Google and Bing. We include the tech you’ll need to outrank other local business websites. You’ll become an on-page ranking superstar in little time. Why pay thousands of dollars each month to someone else for local seo services? Handling these steps is so easy!
Includes local business listings (citation building) for local business directories via Yext, Moz, and Bright Local. Helps your business be seen where people are trying to find you.
Plus, with content marketing, learn the best way to develop marketing material for your website, PR, Email, etc. You’ll find out how to generate content that captivates the reader, increases your chance for conversion, and that maximizes SEO potential as well. This is critical to get ahead of competitors.
Incorporates a “Top 10 Ranking Report” for one target primary keyword. This is designed to help you monitor competitors. Also outlines steps required to achieve Page 1 ranking in record time for that particular keyword. Once you achieve top 10 ranking, you can switch the target to a different term.
Generate Faster Sales
Turn your website into an effective sales tool and create a baseline of solid leads. Understand how to hijack your competitors SEO efforts. Begin to master LinkedIn. With these tools & training you’ll be setting appointments with quality leads in record time.
What comes next?
More affordable and powerful than Reputation.com, Boostability, ReachLocal, and Yodle combined! You’ve successfully engaged LiftDemand’s local internet marketing services. You’ve leveraged a huge amount of technology, learning, and coaching to turn your company around. It’s become a self-sufficient target marketing enterprise! You have the confidence, solid habits, and a powerful foundation for what comes next in local digital marketing. It’s time to dive deeply into online ads, conversion rate optimization, and promotion. Want more? Join others like you and take action today!
Competitors Don’t Stand a Chance vs. LiftDemand’s Local Business Marketing Services…
Through our affordable tech, internet marketing techniques, & coaching you’ll create a huge shift in your company to maximize opportunities.
Build Your Practice
A 5-Star reputation creates more local authority for your company & is more attractive to prospects.
Track Client Satisfaction
Create better client experiences by proactively seeking & managing feedback.
Foster Deeper Trust
Fast response time for all feedback impresses local clients and helps make customers for life.
Targeted videos create more engagement with visitors both on your website and YouTube.
Expand Your Brand
Be seen across multiple channels to strongly state you’re open for business in your local market.
Be Self Sufficient
Learn how to take charge and control your digital marketing destiny via ongoing training.
Better positioning in Google Maps helps local clients find you when searching for services.
Attract More Interest
To win business you have to be noticed. Leveraging our tech and training will make it so.
Win More Clients
With a stronger online presence, better processes, and automation, close more sales.
Free Small Business Marketing Ideas
Want Your Local Small Business to Thrive & Win? Here are 5 Quick Tips
Great Internet marketing can make or break your company, regardless of what your small service business offers. These quick & easy to absorb small business marketing tips offer effective local marketing strategies that work. You’ll discover how to grow your traffic, leads, & sales.
- If you serve a local market, feature your local phone number to improve local search marketing. With the advent of “all you can eat” long distance, the need for 1-800 numbers has significantly lessened. Meanwhile, search engines like Google & Bing rely on seeing your local phone number to help establish your true locality to the region. (This is critical for local SEO.) Plus it states clearly to folks who prefer to work with “local” services that you offer the perfect service to help them with their needs.
- Leverage video when marketing a local business. Re-cast your website content into a video. (5 minutes or less… and depending on the topic, maybe 2 or 3 videos in a series.) Place the video toward the top of your home page and place another copy on YouTube. There are affordable solutions for creating marketing video or you can hire someone to help. Either way, a small investment can go a long way to making your website more interesting. “Stickiness” is something search engines look for. The longer you can keep eyeballs on your site, the better!
- Make your Calls-to-Action clear and concise. Be sure that someone clearly understands, within 5 seconds of landing on your website page, exactly what you want them to do. Get to the point with your strongest intent! Then let the rest of the website help convert them AFTER you’ve captured their attention. And be sure your call to action buttons stand out with consistent coloring.
- Leveraging social networks can help boost your company within your local market. But be sure you are targeting the social networks that have value. Look for social media sites that help you prove you are a viable local entity. Also look for social networks where your current and potential clients hang out. And don’t worry so much about finding the “perfect viral message”. Simply concentrate on “being you” and let your authenticity shine in your content.
- Create and execute a local internet marketing plan. Haphazard approaches to building out a brand’s local presence are self-defeating. You need a rock-solid handle of who you are, who your competitors are, who your perfect client is, the best ways to reach those perfect clients, and the best ways to target content to speak in a way that draws attention to your brand above others. The more time invested in laying out a solid set of local marketing tactics, the more likely you are to succeed.
By leveraging these local internet marketing tips, you’ll give your professional services firm an upper hand. Your local competition won’t know what hit them. Putting these online marketing tips to work is critical to increasing sales and success.
Which is Better? Being a Best Kept Secret or Strong Market Leader?
If you’ve already built a local company capable of generating $250,000 or more a year in revenue, you’ve clearly done some things well. You’ve moved past the startup phase and you’ve proven to yourself and others that your local service is viable and valuable.
But basic “word of mouth” selling only goes so far. Being a “best kept secret” is hardly what most companies want at the center of their growth strategy. So, can you promote your company via local digital marketing and a “find it local” strategy?
Chances are you’re wrestling with the question of what are the best b2c or b2b Internet marketing methods. Otherwise, why would you be reading this? This is a huge issue facing folks running small professional services. (Firms with under 100 employees.) Breaking through the fog and hype is difficult. Finding the best internet marketing strategies to generate the greatest ROI is daunting.
Creating an online presence to sell “stuff” is relatively easy. But selling services? How do you sell an intangible? How do you connect people with the benefits of working with your firm versus your competitors?
For most services, the market is local…
Many services can be performed almost anywhere and yet being tied to a local space offers advantages.
- If you are a law firm, you work in a local market because you know the players… the judges and the opposing counsel.
- If you are an Architect, you might specialize in designing local spaces because you understand the building department. You have a grasp on land-use requirements. You know what’s a good architectural fit for the area. You want to become the “go to” firm for the design services you offer.
- And if you’re in Insurance, you’re bound by where you are licensed. You must specialize in offering local service to compete with “faceless” competitors encroaching on your market.
Regardless of the service, the same local advantages can be leveraged.
Unless you are attempting to build a national brand, your online marketing strategy will have the greatest impact by concentrating effort on the local market you serve. Think about the maximum likely driving radius people will consider in coming to you or that you’re willing to travel to meet them. Let those boundaries help you imagine what your “perfect” client looks like? Where do they live? What are their interests? Where do they go to socialize? Does your communication speak specifically to them?
Infinite reach & local business market targeting…
The Internet is a fantastic tool for connecting with potential local clients. It’s incredibly powerful for reinforcing relationships with existing clients as well. When we think about the potential to reach broad audiences, Internet marketing is unrivaled. And simultaneously sending tailored messages to targeted groups? Internet marketing for local business is super affordable when one considers relative cost.
This power applies to local business internet marketing as well. For example, search engines like Google & Bing custom tailor search results for that specific local market. Try it! Type in “malpractice attorney”. What do you see? Or how about “independent insurance agent” or “business consultant”? If you type these in without additional search parameters, the search engines will try to find results that are closest to you.
On the positive side, it means that as a local small business you have a fighting chance of being found for a given search. But to achieve that, you must have your website and other online channels tuned to reach local searchers. That includes SEO, PPC, etc. Otherwise you’ll be excluded from search engine results.
Long-term online marketing outcomes require long-term solutions…
Google says it is impossible to guarantee #1 search engine rankings. Email marketing firms like Constant Contact say it’s impossible to guarantee Email open & click rates. Yet it seems there’s always some “guru” promising amazing & instant local internet marketing results.
Chances are you may have run into these folks or worse, been burned by them. The reality? Internet Marketing isn’t magical… it’s simply hard work like all other forms of marketing. The results aren’t instant and will likely take time as you fine-tune your local marketing approach. You’ll have to refine your message and work to find the “sweet spot” that resonates with your local audience. It will take time to instill the best disciplines into your organization too. This is the best way to generate predictable annual revenue without being beholden to a singular internet marketing strategy. It also protects you from the risk of losing sales because the search engines change their algorithm.
If you are willing to put in the time & effort you’ll create great results. Plan for it to take 12 to 18 months. There’s a learning curve if you are working to master internet marketing. But with the right help you’ll find the journey is worth it for sure. And you’ll significantly surpass your competitors and become the local market leader in the process…
What Are The Best Local Marketing Strategies?
Own or run a small professional service company that’s got under 100 employees? You’ve probably invested quite a bit of time trying to figure out how to get the best results out of your internet marketing investment.
The good news for you is that the Internet & locally targeted marketing can offer fantastic reach at a reasonable cost. And with a little bit of determination and time, most small businesses can achieve the results offered by a full service internet marketing firm without the related expense.
When handled properly, local internet marketing, Email, and PPC Advertising can create big returns over time.
Local Digital Marketing
So, what is local internet marketing and why does it matter? Briefly, the same methods that are put to work for bigger marketing efforts are leveraged locally. Special attention is paid to making certain the messaging resonates with that locally targeted market. While digital marketing can overwhelm most business owners, speaking to a local audience tends to make more sense. It also happens to make the brand more relatable to the local market in the process.
This notion of local targeting permeates all aspects of the effort. From keyword concept targeting to the visuals that get placed on a website, all elements should speak to the local market. Writing an article? Be sure it has some relevance to your market. Creating an update for Social Media? Feature your charitable activities that support local causes. Managing your local directory listings? Make it clear you specialize in that market.
Would it surprise you to learn that more than 12 billion Emails a year are SPAM messages? Yet, consumers of services (both individuals and businesses) report that they wish they had MORE Email from their favorite services. These might include special offers or simply value added information designed to educate.
Most services fail miserably to have a consistent method of sending Email messages. They also fail in the content department… it boggles the mind. You must believe in the value of the information you offer and get past the notion that what you’re sending is spam.
And when you begin to leverage Email marketing, be sure to include a link within your message so that folks can easily forward your message to their friends…
While SEO is important, PPC advertising offers small companies an affordable way to reach targeted visitors. But there are some important things to consider…
- Plan to experiment. PPC advertising can be a tough nut to crack. It requires constant testing to find a message that works.
- Budget for fake bids. Up to 30% of traffic may not be real. It’s simply the cost of doing business.
- Outbid your competitors. #1 ranked PPC ads tend to out-pull competitors. But remember they need to target a great landing page.
- Have a great landing page. If you drive traffic to a website without a clear call to action, you are burning marketing dollars. Spend time to maximize the effectiveness of your website first before investing in any PPC.
The best place to begin is by building your web presence including social media accounts as well. Then branch into Email marketing after you’ve begun building great content for your website. Once you have a web presence you’re proud of, you can begin to experiment with PPC. This way you are investing your marketing dollars with a layered approach that should help you connect with your local audience over time.
When working with the right partner, these local marketing examples don’t have to break the bank for the small business owner. In fact, they should be seen as an important way to drive revenue for your small business.
One Last Bonus Tip
Make certain that all your “offline” marketing including letterhead, business cards, invoices, and phone greeting all mention your company’s website. It’s surprising how many folks skip this step.
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